Let There Be Light

At the end of March I had the oportunity to work on this ad put together by Luguire George Andrews and shot by Mike Carroll Photography. A really great concept and a bit technically challenging. It is difficult to capture a light source, like a flame or light bulb, on a white background and be able to see the source itself, let alone have the base at the correct exposure as well. The great communication between LGA, Mike and myself helped us put this project together quite quickly.

Other than the obvious work of isolating, positioning and creating a matching drop shadow and reflection for each bulb I removed manufactures lettering on the bulbs and matched the bases to the brass color of the candle holder. There were also several composites for each bulb and candle to get the correct light and base combination. We played with keeping a glow from each light but in the end kept it simple and stayed with the small reflection and drop shadow.